Soaps utilization is a staple among everyone out there. After a long hectic day, people love to take shower. The rapid outbreak of the coronavirus also has resulted in high soap bars and liquid soap sales. There are various kinds of soap bars manufactured within the market and there are numerous companies that are manufacturing custom soapboxes.
But still, some of the soap brands are earning a great profit as compared to others. Have you thought what’s the reason behind it? It is their external packaging. The external packaging of the soaps can create a huge difference. In the market, people get attracted to products that are visually eye-catching.
Don’t worry, you can try a lot of hacks to make your boxes look the most stunning on the shelves. If you really want to know how you can then read the whole blog post.
1. Exaggerate your boxes
Seriously don’t adopt that old century idea for exhibiting your soap bars in the 21st century. The hold tuck end box and the wraps have become now boring ideas to attract the audience. Now you have to think out of that rectangular box. So, here is an idea. If you are formulating your soap bars with the help of natural ingredients, then show the main ingredient of your soap bar through the packaging. For instance, if you are using the avocado as the main ingredient in the soap formulation then create your custom soap packaging in the entire avocado shape and texture.
However, like this, you can grab that all the limelight. And you will really like the feedback that customers will provide you after seeing the unique packaging of your soap bar. You can also illustrate the avocado fruit in form of an alive creature.
2. Turn it into something else
Just because you are seeing the soap in a bar form doesn’t mean you cannot bring innovation in the soap bar or the box design. You can create your own brand innovative designs so, that people can get attracted to your brand tremendously.
How to do it? You can convert your soap bars into ice cream by adding a stick just like a magnum ice cream stick. By converting it into an ice cream you can tell the customers that your soap bars comprise amazing milk ingredients to soften your skin. And for the soap box packaging go for choosing the warm color-neutral tones.
Always feel free to play around with the design and the illustration to come up with something innovative which can stand apart from your brand from the other running brands within the market.
3. Add up Beauty
People love to have packaging which is alluring to the eyes. So, add up beautiful features to the soap boxes to make them look fantastic. For instance, you can highlight the name of your brand name in the spot UV format and add the soap bar tagline in the embossing feature.
The benefits of the product are written on the boxes pastel and deep colors create a very artistic combination. Just mention the advantages of all the ingredients on the soap bars. For instance, if your soap bar comprises the extracts of the tea tree, then write on the box by creating the tea tree illustration. You can write “tea tree benefits in clearing up the blemishes”. Likewise, you can specify the benefit of each major ingredient in just one line.
4. Thematic Soap Boxes
The selection of the theme is really essential in order to design the fabulous custom soap boxes you can grab the maximum attraction of the potential customers. Try to introduce your soap bar boxes depending upon the occasion because people love to give gifts to their loved ones on certain occasions. And if the boxes are so old in designing, as a result, they can’t become the best packaging idea.
So, for instance, if Christmas is there to arrive, you can choose a nice Christmas feature such as Santa Claus, bells, or Christmas tree. And can introduce the limited edition of the soap bars within December month. Going a little deeper in the creativity, you can create the Christmas tree shape soap bars and encase them in the tree shape box.
Further, add a strip of fairy light on the box to make it look truly fabulous. And don’t forget to add the tag on the box where an individual can write his or her name as a gift-giver. Or if you don’t want to do that tag addition, then get the “to” and “from “specifications imprinted on the backside of the Christmas soap boxes packaging.
Therefore, by adopting these wonderful ideas you can enhance sales and run your brand greatly. So, wait no more and go for it.
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